Review of Jeff Walkers Product Launch Formula (2021)

If you want to launch a new product this year, a group coaching program, an online training program, or maybe even a new business, I’d like to introduce you to THE launch expert. Jeff Walker will OPEN the doors for his Product Launch Formula program on November 8th (which happens once a year). In the meantime, read my PLF review and find out what the program is all about (UPDATED: November 2nd, 2021).

What is the Product Launch Formula (PLF)?

Product Launch Formula has been around for a long time, and it is present in every product, industry, market, language, and location. The reason for this is simple: It works, and it is not a fad that will die down or become outdated a month later. Since it began, PLF has had excellent success rates and garnered hundreds of millions of dollars in sales. It has redefined how many people do business. As long as you follow the principles taught in this course, you are sure to have a smooth and successful launch.

Its founder Jeff Walker offers his proven and tested formula once a year. Questions you might have in your heads now are: If PLF has been around for a long time, where and when did it originate? Jeff discussed this in full detail through the program, and I will get to that in the other stages of my review. But first, here is my full review of the program as a whole, and the methods, offers, services, and bonuses offered. I also talk about their pros and cons that may help you decide if you are still making up your mind about this program.

After that, I will briefly review each module and how it affected my learning experience. I have also attached screenshots of modules, so you can see what’s there!

The Break Down of the PLF Program

The Product Launch Formula costs more or less $2000 with an option to pay in batches. It is divided into nine modules through launch videos and scripts – carefully prepared and facilitated by Jeff Walker. He justifies program effectiveness by referencing successful launches executed by past students. That way, he helps you learn through example.

He will teach you how to make a launch path unique to your business and give you the checklists and valuable information you can use as your starting point. It is beneficial for people who have a business or idea in mind but have no idea where to start.

My favorite feature about this program is its efficient use of media types and how they make use of the same data and information in different ways.

They have videos for those who would like to have the feel of a live forum or class. It is as close as you will get given recent events. There is also an option of closed captioning that allows you to watch without voice. Finally, you will find video transcriptions for those who prefer reading and audio files for those who learn best through listening. These options change the game for me as I can learn at my convenience.

The fun does not stop after you’ve gone through the modules. During the program, Jeff will introduce you to the existing community of PLF coaches and alumni. And they will give you the support and motivation you need through coaching or sharing experiences that worked for them. You can use these to improve your launches moving forward. There will also be bonus mini-modules. Towards the end of the review, I will discuss these bonuses and pinpoint my favorite ones.

Module 1: Building A Launch Foundation

The first module covers the core elements of a successful launch. And although the PLF Program started in the mid-2000s, its roots evolved from concepts and lessons set in the early 1920s!

Module 2: Your Launch Plan

Module 3 & 4: Pre Pre-Launch and Pre-Launch Content

It is one of the more extended and more technical parts of the program, where the PDFs come in handy. I prefer to backread parts I missed rather than replaying parts of the video many times, which can be pretty time-consuming.

Pre-launch is a preparation period before selling your product. It will help if you focus on hard work and detail in creating an email mailing list composed of the right people for your brand. It is very crucial, and this module dives deep into explaining why.

Module 5: Open Cart

Module 6: Internal & Seed Launches

The seed launch is excellent if you don’t have an existing product or business plan yet, but have been meaning to create one. A Seed Launch is getting paid to create a product you know will be successful from the get-go. Essentially, you conduct live training to a small group of people and, from there, gather and create insights and material for your Internal Launch.

In short, the seed launch, as its name suggests, is just like planting a seed. You need just a small seed list, which is suitable for product testing. You can gain insight and feedback from your buyers to further improve your product for a new launch.

The internal launch is a Sideways Sales Letter to your list alone. All you will need is the product you’ve already tested, and you know it will sell, a list of contacts, and proper messaging. Look within your resources and believe in the power of your product to find the perfect copy or message.

Module 7: Joint Venture Launches

Module 8: Evergreen Launch

Module 9: Business Launch Formula

Kind of like the product launch formula, but for your business. This module is perfect for someone starting from scratch and looking to build a business but does not know when, where or how to begin.

PLF Live Event

Of course, a great idea such as Jeff’s PLF will have excellent benefits and rewards even after you finish the entire system. The best one would have to be the Product Launch Formula Live Event.

I cannot dive into the full details of this event as I have not attended it myself. But it is basically like an alumni homecoming. You will be in the presence of the great minds behind PLF, and those who took the lessons to heart, did the work and turned it into profit. You will get a chance to speak with like-minded people, expand your reach and open up more opportunities for learning and success.

Note: Due to a pandemic, last year’s event was virtual. The online event indeed has its pros and cons. You cut the costs of flight tickets and watch the sessions from the comfort of your home but cannot mastermind with other participants personally. The 2022 PLF Live event will be a low-price upsell to all the PLF Owners.

Bonuses

Completing this course will allow you access to tons of bonuses and benefits that I didn’t expect to gain so much from when I signed up. And I can tell you one thing. The PLF is a gift that keeps on giving, even after you finish the course. All you have to do is put in the work and show perseverance and a mind open to different possibilities.

Coaching Calls

Upon finishing the entire program, you get 12 weeks of live group coaching calls via Facebook. Assuming you are busy setting up your business and miss a live training session, you also gain access to its recorded replay and go back to it in your own time, which I found to be very efficient.

The Facebook PLF Owners Alumni group

This group grants you access to a network of tools, resources, and case studies provided by fellow PLF attendees. I found it extremely helpful, especially for cooking up new ideas for some courses I co-run here in Slovenia.

Mini Modules

As I love to learn by reading, my favorite bonus would be the bonus guides and mini-modules. Notably, the operation quick-start and the secrets of leverage and scale mini-module, as it teaches you how to maximize the benefits to get top-notch results, with minimal effort. But there are many others left that address other areas of launching. So Check out the image below to see what you got there.

Referrals

You can also earn up to $10,000 by referring like-minded people to take the course. When you think about it, it is perfect because as you build the business from the ground up, meeting new people is inevitable, and being able to impact the lives of others is an incredible feeling.

Lifetime Membership

Just like most courses, you pay for it once and reap its benefits for the rest of your life. As alumni, you are eligible to secure the newest versions of PLF for a bargain. You can even have a chance to get a live coaching session with Jeff Walker himself on Facebook, and you can stay in touch with a community of alumni you can learn from, share resources, and network.

Conclusion

Overall, I would say that the Product Launch Formula course is just as helpful to first-time business owners as it is too long time entrepreneurs. But, on the other hand, the program is quite expensive, and not everybody can shell out this kind of money on a whim.

Was it worth it?

I would say that the Product Launch Formula is a good investment for those who are open to learning techniques to build and launch your business. In my case, I find it very valuable and would rebuy it!

To recap, you get over $12,497 in bonuses when you invest in Jeff’s Product Launch Formula today…